In the world of social, there is a plethora of content, some good and some bad. Today, we bring you three simple ways to find content for your social platforms online!
With a lot of content being readily available, it is effortless to get your hands on material that will be of more harm than good to your brand, so be careful. Time is money, and finding good content takes time. So how do you maximize your productivity by finding great content?
Our team at #GIANT Marketing has formulated some information to help you find reliable content and get you on the right track to becoming a GIANT on social. Here are three tools that can help kickstart your content curation:
Hashtags are one of the most effective ways to find good content online. If you are active online, try searching for many of the has tags that are similar to your brand. The more you explore, the more chances you will likely have in finding great content. Don’t forget to use the right hashtag that is targeted towards a group of people in which you would like to attract or engage with. Identifying the right #hashtags is critical when it comes to social monitoring and engagement. This allows us to find conversations where our target audience hangs out. Using a hashtag, you can start to build a relationship that could lead to a reliable connection, even maybe a future business transaction.
Google Alerts is another one of the most effective places to acquire great and relevant content for your social media marketing campaign. Google Alerts notifies you of your relevant keywords while allows you to manage your social media platform content and blog subscriptions well.
As we stated in our previous blog: Why Google is the future of Social, “we are putting ourselves in the majority with having roughly 65% of all the United States queries.”
You can also get email notifications any time that Google finds new results on a topic you’re interested in. For example, you could get updates about a sports team, products you like, find out when people post content about you on the web or keep up with news stories. The possibilities are endless with Google.
If you’re conducting social media marketing for your brand, having a lot of accounts can be a bit overwhelming. That’s why you’ll need an effective social media management system, and this is where HootSuite comes in. It allows you to manage multiple social media profiles, letting be up-to-date with all your connections without the need to open a lot of platforms/browsers. Hootsuite Pro also provides an auto-schedule feature along with a content curation feature, which allows you to instantly automate content to upload on any platform of your choice.
If you know where to find great content, it will give you an insight into what matters most to your social media connection. In turn, you will also know which content to share. Social media is one of the channels where content curation is key to staying relevant to your followers and growing your following. Use these three avenues and tools to find great content.