The Impact of Social Media Marketing can have on your Business Success
Over the past few decades, social media has become a potent marketing tool. Its ability to create brand awareness, with a high return on investment has made it a necessity to every business. With over 3 billion people connected to social platforms, it opens a perfect gateway for companies to promote their services and products.
Social networks have a significant impact on the world of business today.
Every business has to involve social networks in its marketing strategy to gain a competitive edge. From small startups to macro investments, this kind of marketing has proven to be useful. Social network platforms such as Facebook, Instagram, Twitter, and others have shown tremendous impacts on business success. They create an opportunity to reach potential customers and simultaneously build your brand image. Through social network, you can determine the likes and preferences of your potential customers. Additionally, it allows you to discover the latest trends that are adopted by the public.
Here are some of the impacts social media marketing can have on your business success in 2019.
Build awareness
If people out there don’t know about your products or business; then they can’t be your customers. Social networks help you to promote your business and let you reach a wide range of potential customers without investing much of your time and effort. Creating a business profile on major social networks is free. Therefore you have nothing to lose at the end of the day. You have to determine what you want to achieve out of social network marketing to develop a strategy. Do you want to bring local customers to your shop? Do you need new customers discovering your brands? By keeping your objectives specific, it will help you to determine the channel that will work out best.
Impact on your website traffic
Most people spend a lot of their time on social sites. There is an estimate of 2.77 billion users around the globe. With this kind of number, the social web becomes an exquisite channel to generate and drive more traffics into your website. The networks usually support distinct formats such as texts, videos, images, podcasts, and others. So, all these kinds of format can help you drive in the audience into your site.
Customer service
Most customers love posting their complaints and queries on social networks such as Twitter and Facebook. Social networks are slowly changing into customer service desks. Most customers are now preferring to post on Facebook or Twitter rather than contacting the support center. It’s an advantageous move since the customer will get immediate action from the business. Again, the business will be able to sort out customer complaints faster enough hence gaining customer trust and loyalty.
Saves cost – Marketing is not a cheap process.
Medias such as Television, prints ads and promotions are expensive. However, social media is a very cost efficient mean to promote and market your business. Platforms such as Twitter, Pinterest, and Facebook allows you to share your business content at no cost. Therefore, social networks become the most affordable advertising channel.
Impact on competition
Social networks have changed the nature of business competition. Social network marketing creates real-time competition. There are those channels that are crowded more than the others, for example, Facebook. Therefore, you have no option but to join it since it is more likely your competitors are also on the same channel. You can check and monitor your competitors’ action, their recent campaigns, and their posts and so on. These details will give you a proper insight on what you need to improve on, or the latest trends you need to uphold to gain a competitive advantage on your side.
Effects on sales
Public network marketing helps to raise your sales volumes due to your interaction with customers. Social networks create an interactive channel which builds your brand awareness and converting your potential customers into actual consumers. After all, the primary objective of using social networks is to improve customers scale and improve sales. All in all, social networks have a significant impact on your business success. It helps you to reach a wide range of customers informing them about your brand, hence gaining more customer base. So, as a business owner, you don’t want to miss the benefits of social media marketing. Implement it today and start enjoying the benefits.
