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NEWS

information that will keep you informed

Three Tips to Make the Most of Your Pay Per Click Budget

Every brand wants to drive more traffic to their website. More traffic = higher probability of more sales and more revenue for your business. Surely, you have already search engine optimized (SEO) your website to ensure that you will appear in the top search results...

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Tell Your Visitors What to Do: Effective Calls-to-Action

Have you ever signed up for something like Twitter, Facebook, Pandora, or Dropbox? How about subscribed to a company’s newsletter to get a discount or a magazine to receive your first free issue?  If you have ever signed up for anything, you did so because the company...

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Word of Mouth Interrogation: Getting Happy Customers to Talk

When you purchase a product or service, and it works as advertised, you don’t rush to tell your best friend, write a riveting review for the company online, or shout your happiness from the top of a mountain. Why is this? Because you and everyone else out there expect...

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Social Success? How to Track Your Return on Investment

If you are investing your time and money on social media marketing efforts, you want to know if what you are doing is working and how it’s impacting your brand. Likewise, if someone else is spending their financial resources on you to manage their social media...

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The Importance of Your Business Website

During a time where consumers are using their smartphones for approximately 151 minutes, spending time in front of a computer for 103 minutes, and utilizing a tablet for 43 minutes every day, you would think that having a well-constructed...

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Why Social Media Is a Must Have for Your Business

With the ever-increasing technological world that we live in, you wouldn’t be surprised to find out that 74% of online adults use social networking sites. What you might not realize, however, is that only 55% of businesses are utilizing social media as a primary tool...

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Professional Writing: The Planning Process

You probably heard about this concept way back in elementary school, and your educators continued to drill it into your head through high school and perhaps even college. For professional writing specifically, planning what you are going to write about and how you are...

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Business Communications: Are You Flatlining?

You may be an excellent writer. You might even be an outstanding speaker. But are you an excellent communicator? It is so easy to get lost in all the noise of today’s world. So, make sure that you are heard and that your intended message is conveyed appropriately and...

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How to Write and Communicate Professionally: The Basics

Regardless of how much you have already learned about writing, it is our opinion that writing skills can always continue to evolve and improve. So, we hope to help transform your professional writing habits and guide you in a successful endeavor to make your writing...

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Thank You to ALL for serving our country & protecting our Freedoms!
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Thank You to ALL for serving our country & protecting our Freedoms!
We Honor YOU!

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