Social media marketing should be aimed at generating website traffic through connecting with social media sites such as Twitter, Facebook, YouTube, Blogs, News Sites, and LinkedIn and others that are viral medians where people gather to communicate, post and share. Social media marketing success relies on good content that attracts attention and encourages readers to share your site and content with others on their social networks. The focus of social media is providing engaging content that resonates with your audience and creates “word-of-mouth” viral sharing. This power of Social Media is the viral sharing of your message, blogs, images, media, etc.
Benefits of social media to you:
- Social networks are accessible to anyone
- Trusted “word of mouth” advertising
- Social media is inexpensive at most the time FREE
- Increased communication with customers
- Creates brand awareness
- Improves customer service
Social media marketing avenues:
- Major social media sites: Facebook, Twitter, Linkedin, YouTube to name a few
- Blogs and Newsfeeds
- And many more
Social media marketing should be considered an essential part of your online marketing campaign. Integrating social media both in your marketing campaigns and your website will allow you effectively achieve engaging with your target audience with your desired message. Consider the value of making a post to your site and having the MESSAGE instantly relayed to Twitter and Facebook or, having your Facebook activity post on your website for visitors to read.