Select Page

The Pros and Cons of DIY Website vs. Professionally Developed

The Pros and Cons of DIY Website vs. Professionally Developed

Websites are crucial in this day in age, but having them professionally developed can cost a pretty penny. That’s why many small businesses decide to give it a go themselves. However, while a DIY website may seem like a good idea initially, there is a good reason developers charge so much. There are three aspects to a website that you need to take into consideration when deciding whether or not to build your website yourself.

Skill-Set

Would you have your dentist fix your car? Would you have your accountant design your backyard landscape? Would you have your auto mechanic do your business accounting? No. No NO! Because you wouldn’t hire someone who isn’t qualified to do such an important task. So, why would you build your own website if you don’t have the proper experience to do so?

Website developers will know exactly how to take your vision and turn it into reality. They have all the tools, resources, and experience needed to ensure your business has the best online presence possible. They also have the capabilities to create fantastic graphics and subtle aesthetic features that will help establish your brand. Not only that, they’ll make sure it’s mobile-friendly, SEO ready, and that it has a polished, professional, and friendly finish.

Budget

It’s no secret that professionally developed websites aren’t cheap. If you have the resources, time, and skill, building your website yourself could save you hundreds or thousands of dollars. But not having the experience needed can result in a website that is detrimental to your business.

DIYing your website may be cheaper, but the end result will reflect that. If not done correctly, all the time, energy, and the minimal amount of money invested are wasted. The reason is simple. Some of the most important functions of a website include SEO, proper graphics, mobile-friendliness, and ease of transaction. Most people go in with a great vision and every intention to bring it to life. Unfortunately, it doesn’t turn out how you had planned, and potential customers can sense that.

Website Needs

There are a variety of different website designs, all depending on your business needs. If you are creating a simple information landing page, you could use a cookie-cutter website template. But if you’re selling anything, you need an e-commerce website. And, if your website is your business, such as a project management tool, there are technicalities that require an expert’s eye.

Knowing your needs will tell you whether or not a basic CMS, such as WordPress, will do the trick. If it’s outside your realm of expertise, it’s better to bring in a professional.

The first step in making a decision is to evaluate your options. Do you have the necessary skill-set to create a properly functioning website? If you aren’t sure how to optimize your site for SEO, understand the complexities of creating a mobile-friendly site, or need to set-up a transaction element, let the pros do it. After all, a website is an essential online presence that will bring in customers. It’s best to invest in a professionally designed and well-made website, and reap the benefits in the long-run. 

CALL (423) 541-4166

Let’s Get to Work | Your Online Presence Is VITAL!

www.iwiwebsolutions.com | webmaster@iwiwebsolutions.com

DIY Website Builders Versus Custom Websites

DIY Website Builders Versus Custom Websites

So you rolled the dice and tried to build your DIY website?

Chances are depending on your creativity; the DIY website is nothing more than a beautiful online flyer. The new online flyer will never deliver the results you desire at any cost, and I will explain why that is.

But first, let me ask you a question

Would you let your Mechanic do your company taxes? 

Would you let your plumber write your resume?

I think Not! 

Now don’t get me wrong; there is NOTHING wrong with either of these professions but their skills are to be focused and used in their industry.

So why are you going to try and BUILD your Company a DIY Branded website without coding, graphic arts, and web design training?

Let me guess; you think this will SAVE you money by doing it yourself! 

So let us explore the idea that you will save money by doing the website yourself.

Hypothetical Project: DIY vs. Pro Designed

Let’s say the DIY website cost you only $99 *not counting the many hours you will have to put into designing, talking with tech support while learning the one-stop-shop website builder. 

DIY site foreseen issues are the following:

(Customizations will be limited by the skills you possess and potentially the website builder you use, resulting in basically sparse coding, template-driven, cookie-cutter limited design) but it will be CHEAP in the initial cost. 

  • No SEO (search engine optimization) unless you are a web guy this will have to be outsourced for ($1000+ for 5 hrs)
  • Generic or stock photos – unless you purchase or make professional photos to be placed on your site (cost $5-$30 per image or several hundred for the photoshoot)
  • A Lackluster impression – similar to printing your business cards on your home printer vs. pro business cards (but of course the DIY are cheaper than those $50 professionally designed business cards)
  • Broken links and missing site maps for indexing (stopping google and others from finding your site)
  • No backlinks which are critical in SEO just as keywords and directory listings are as well. (hurting the ranking of the website listing)
  • Submitted too few if any search engines so it will not be listed on the first several pages if at all.
  • You will be required to invest a lot of time as you will need to prioritize your time for planning, building the design, and resources as well as DIRECTING people to your site where an adequately developed site would rank and drive traffic on its own.

Note: There is a lot to be said about FIRST IMPRESSIONS and with a DIY web design do you feel you can create that first impression for that potential valued customer or will they look at the site and its functionality and bounce costing you that hot lead?

Did you know that 94% of people cited web design as the reason they mistrusted or rejected a website & question the company

Are you willing to take that gamble and DIY?

In the long run, I don’t think DIY will be Cheaper. 

Now let us say the Pro version – costs you $3000, and you have no time invested, and everything is handled for you.

Online searches to validate a business is at an all-time high; a professional, polished looking website, professional-quality content, and an overall experience that engages your targeted audience and makes your business STAND OUT are essential!

A Professionally designed website would be correctly coded, a responsive web design / mobile friendly and submitted to all the major search engines and many others. The site would also be submitted to business and online directories, backlinked from other websites, SEO, researched and use the correct Keywords for optimal results and so much more that will play a significant role in driving traffic to your business or selling products online.

I feel that in the long run – a Pro designed website will pay for itself! 

Let’s get started!

If You Use This Script, You’ve Probably Already Been Hacked

Hacking Made Easy

Several years ago, web publishing company Interconnect/IT released a handy tool for finding and replacing text in a website’s database. This tool, a stand-alone file published as searchreplacedb2.php, includes built-in WordPress compatibility that makes working with WordPress databases a breeze.

Unfortunately, it doesn’t include any authentication or security measures, which makes infecting WordPress databases equally easy.

During the last few weeks, our Security Services Team has noticed a spike in infections using this script. The hackers use their botnets to look for the script all over a target site. The following is a sample of log entries searching for this file.

We tracked scans from a set of known malicious IPs over the past two months, and you can see the activity (in the image to the right)

If they find this file, they use it the same way a website owner would – except in this case, they exploit a website.

We have prepared screenshots of the script in action. It’s a straightforward process using several pages. The first page prompts the user to choose to automatically get the database login information from the WordPress configuration file. Note the warning about removing the script – we’ve omitted it from the rest of the screenshots, but that warning is present on every page.

 

READ the complete article at https://www.wordfence.com/blog/2017/07/searchreplacedb2-security/?utm_source=list&utm_medium=email&utm_campaign=072517

 

Embed a YouTube Video in Site – DIY Godaddy

How to embed a YouTube video on your site and why it’s important

Great article by Godaddy’s Jennifer Priest that answers the DIY instructions of Embedding Video from YouTube into a website…

She writes…

Give your customers more resources

Whether your videos are entertaining or educational, embedding your videos from YouTube onto your site allows your customers to view content without leaving your site.

Seamless viewing makes for a positive customer experience and a killer interface.

When you embed a YouTube video on your site, you give customers access to content they might not have been aware of. They can then subscribe to your channel via annotations in the embedded video. Set your videos to function however you deem fit — autoplay from the beginning, start at a specific timestamp, captions, etc.

Pro tip: Don’t forget, a strong YouTube presence greatly helps with your social media marketing!

Embed a YouTube video to kick off your yearEmbed A YouTube Video Icon

They say 2017 is the year of video. Are you ready to embed a YouTube video? Even if you’re not looking to dive in and create your video content, you can use YouTube feature videos from others on your site. It’s easy, it’s free, and anyone can do it!

 

READ The Complete Article HERE


The Importance of Your Business Website

During a time where consumers are using their smartphones for approximately 151 minutes, spending time in front of a computer for 103 minutes, and utilizing a tablet for 43 minutes every day, you would think that having a well-constructed company website would be a no-brainier business decision. Yet, shockingly, over half of all small businesses still doesn’t have a website.

Aside from it being one of your best marketing assets for brand awareness and visibility, a website establishes credibility and creates a link of trust between your business and your potential consumers. Actually, when surveyed, 94% of consumers said that bad web design alone is the number one reason to mistrust a business or organization. That means that companies with a website that are just poorly designed, are missing out on a lot of prospective clients. This number doesn’t even account for a lack of a having a website altogether.

When companies are asked why they don’t have a website, the reasons most often cited are cost and a perceived lack of importance. These reasons can only be attributed to not knowing the true power and reach a website really has. First, the costs of having a website do vary, but the price is next to nothing when the value is considered.

Just yesterday I was in desperate need for decorations for an upcoming birthday party I am planning and when a local well known party store was sold out in the theme I required, I did what most consumers do. I took to the internet in search of an alternate store that might carry what I was looking for. However, it was every consumer’s worst nightmare. There was only one other party store in the vicinity, decreasing the odds that I would be bringing home my supplies day of. I had never heard of this second company before, so I decided to check out their website before driving over. Unfortunately for me and for that company, their website did not exist.

Like most consumers do, I had expected to find a website. When this company failed to deliver on that aspect, they were already disappointing me before they even had a chance to serve me. At that point, it didn’t matter if this company was truly credible or ran a fantastic business, they didn’t leave that impression on this customer. I didn’t have time to waste driving over to another store that might not carry what I needed, or might not even exist at all for that matter. So, I sucked it up and drove home knowing that I was going to have to order everything online from company #1.

The value of a website comes down to one really important reason that your business should care about:

POTENTIAL SALES

Your visibility among potential consumers plummets with every second you aren’t online, because you better believe consumers are.

Without a website, or with a poorly designed one, consumers are not going to trust your business. Simply put, the impact of your web presence determines the way potential consumers view your credibility as a business.

Consumers will purchase products online from a website when they cannot find what they are looking for locally. Why not be that company offering what they are looking for when local shopping doesn’t work out? If it’s not you they choose, it’s your competitor.

Nearly all consumers (97%) research and/or purchase products online. Even if they ultimately do not purchase from you, they are more likely to come across your name, which increases brand awareness.

If it’s your website that answers the consumer’s questions, you are building a relationship with your audience without even knowing it. Therefore, that consumer will remember that it was you that last helped them by solving their problem and will be more likely to come to you in the future.

Again, not just any website will be effective and your number one goal when creating your website should not be solely focused on sales. However, it is an important byproduct of utilizing a web presence as marketing tool that cannot be overlooked. Your company needs a website if you want to make consumers aware you exist, if you want to stand out, if you want to win out over your competitor, if you want your customers to trust you, if you want consumers to CHOOSE YOU.

Web Site Features Not Popular in 2014

Many Outdated Bells and Whistles are Web Site Features Not Popular in 2014

The Use of plugins and elements that bring nothing to the table for the real value of your website and that actually downgrade the total experience for the visitor should be avoided.  Many things like animated gif, Flash Intros and too much text are just a few things that are NOT encouraged for a 2014 responsive / mobile ready website.

Are there too many icons, pictures?  Widgets, sidebars, as well as Search Bars are now being phased out.

Keep your site streamlined and effective for the viewer browsing experience!

 

Intros and Splash Pages

Unless you are Coca – Cola or a High profile company that people expect to see a production video on entering the site, this is a bad idea!  Intro’s annoy people who are not expecting to see one and don’t work on all devises… like apple products to name one…  So, the experience is not only downgraded but diminished to the point of leaving your site before ever entering it.

 

Photo Galleries and Special Photo Players

Many of your Gallery slide shows don’t take into the account the viewing device that will be used… the slide show will either be too fast or not compatible for the viewing experience and this makes it a bad idea to create a SLIDE SHOW.  You can produce a gallery page should the viewer desire to review the images but, just not in the fashion of a slideshow or carousel image slider.

Stock Photos

When Branding your website the more you lean to official, personal, real life images of your business and the people involved in your business the more effective your site will be.  Many costumers desire to interact with a branded business that introduces its product, real people and business practices on the company website not a cookie cutter site with stock images.

 

Auto Playing Videos and POP UPS

There are many stats showing that the viewer does NOT like auto playing videos when viewing a website as it is serves as a distraction by high-jacking the viewers experience.  The viewer should be given the consideration to view the site and its content under their own terms.

POP-UPS are annoying when you are trying to read an article or view content and a popup blocks this experience… THIS IS NOT a VALUE to your viewer!

 

M.dot Sites

These sites are designed because a company website redirects its visitor to a mobile site design… Spend the extra time and money to develop a website that is responsive to all devices …YOUR CUSTOMER will thank you as their experience will be 100% improved! NO REDIRECT NEEDED!